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Found 22 results

  1. Do you have any specific tips for news sites, which have unique concerns compared with commercial sites? For an instance, let's say, if it's a developing news story, it is recommended to have one page, where all the page rank can gather. For an another instance, you might come across, who do many stories over several days. They do not link those stories together. They will keep it on the track, so that less likely to lose a few people through the cracks that way. And then, you can take Wikipedia, where they have one page, which gets richer and more developed. If a news story is over, and you can think of moving to a new page. But given a certain story, it is better to add updates or add more information on the same URL. Or you can think about other stuff. Take a look at Google News documentation. There is some meta tags and other tags that they have available which are not available to other people or that Google News treats specially. You can give a thought to Authorship, which helps in understanding who exactly wrote a particular story or particular page. If it's a news site, you can dig a little research on those lines.
  2. Can you explain about the proposed autocomplete type attribute? Should we add this on web forms? Many websites have forms which ask for the name (first and last name), the address, the street address, the postal code and all such stuffs. Visitors, usually, feel irritated or lazy to fill up these forms. If you are a business owner or a publisher, it would be a lot better if you make it easy for them to fill up those forms, so that they would like to do purchases or sign up for the newsletter or whatever you are interested in. An easy way to make this simpler is, first take the existing web form and Google Chrome and there is proposed a standard called autocomplete type, which means a software function that completes words or strings without the user needing to type them in full. It does not alter the form elements m i.e. the variables are same, so it's just only adding. But by commenting the forms with the right thing which you expect people to fill in with the browser's auto-complete, Chrome will know how to fill out the forms. So when a Chrome user visits the page and wish to buy something and they type something in, then they can see an option to autocomplete. It acts like, if you type in the first box, rest will get filled automatically. This makes the work simple. It should be semantically understandable in some sense. As a result, users will fly right through the form. They can sign up for newsletter, purchase or whatever. It is highly recommended to have this, but it may take some hours of yours, but it's really worth it.
  3. Is it good to keep key content pages close to the root or have them deep within a topical funnel-structure? Actually, the most noticeable fact is, this is not SEO advice, but behavioral advice. If one has stuff, some number of clicks from the root page, visitors will seem to find it. But if somebody has to click ten times to find the page to register for the admission compared to register right on the main root page, only some people will find it if it's all that many clicks away. So it is not a big deal where it is in the path, it may be at the root level or eight levels deep. Maybe, it's a big deal for other search engines, but not for Google. The only thing matter is, one should think from visitors perspective. And to be honest, this is not search engine ranking advice, but just an opinion to enhance the ROI ( return on investment).
  4. What are your views on PR sculpting? Useful and recommended? or unethical? Actually, it is not unethical, as their stuff on the website, one is allowed to handle how PR flows within your site. But, to be honest, it's not the first thing one would rely on. Instead, one must focus on getting more links, having higher quality content. Still, if one has certain amount for PR, they can scope for PageRank. It is not necessary to do it with a no follow tag, still one can put a no follow on a login page or something that is customized, where a robot will never log in. An effective form of PR is to choose which things to link from your homepage. For an instance, if you have two different pages, in which one product gets you a lot of money every time when someone buys, where an another product gets you less. One should highlight this page and ensure that it gets enough PR. So one has to link such kind of page from the homepage. PR sculpting is not only about no follow and stuffs but also about the ways one choose to create a site, link between the pages. It's not unethical to have all the links come into the site and then one decides how to link within the site and how to make the pages within the site. A better way to rank well is to have good content, so that you will have more links. PR sculpting will be helpful, but its not the first thing to work on.
  5. What is the best way to include the text of a company logo for SEO purposes? ALT tag or CSS hiding? One should have little more consideration in choosing this, because it really matters. It is recommended to use an ALT tag rather CSS hiding. This is because the ALT tag was more or less built for. ALT tag is also known as ALT attribute. But, the notable fact is, one can go ahead with ALT and that will be helpful to say, "This is the text in my logo." Search engines can read that and use it. One need not to hide it with CSS or anything like that, because the ALT tag is not only valid and simple but also works very fine.
  6. Underscores or dashes in URLs, Are there differences between my-page and mi_pagina? Yes, they are different. If one can opt between underscores and hyphens, I would go for hyphens (-) personally. But, if you have underscores (_) and everything works so good, one need not to worry about it and there is no need to change their architecture. A team inside Google, works on using underscores as separators, which is little bit different and which might have bigger impact. But there may be alterations in that, as far as there is no confirmation about it. But, as for now, hyphens (-) are treated as separators and underscores (_) are not. This might change in future, but not now.
  7. In some queries, Google uses the date of the post in the description snippet at Google search. Is there any reason for it? Is there any way one can say not to mention it? Google's snippets team always try their best ways to show really helpful descriptions or snippets in the search results. When you are on a forum, maybe there has been four replies. When you are on a blog, maybe there has been 40 comments on that blog post. So, snippets team trying to think about some new wats to have useful snippets. Highlighting the date of the blog post appeared is one of those ways of helpful snippets. They do this because, if something is recent, it will be helpful to you in one way or other. Google has the right to show the snippet which they think the best for users. Google has the right to show the part of the page or mention the date of the post when it went live. They do these things because they want the best for their users. And at present, there is no such way to say Google not to mention the date of the post in snippets.
  8. Google has been more proactive in providing results that feature "corrected" spellings. How Google will employ smart guesses in search results in the future? Google has lots of visitors every day, in that, some users are not savvy and some users do not always spell correctly. When you look at random queries, 10% of them might be misspelled. So, Google has decided to write one of the world's best Spellcheckers. But the point is, when one has a huge Click Through on "Did you mean", some people who did not know that it was there. Because of this, Google has introduced a change recently, where they will spell it correct, what they think is the correct answer for few results and then they will show the normal answers below. When a user does not know how to spell the word correctly, this helps you a lot. It helps Web spam because people are used to typos and misspellings, but the regular users do not stumble on spam, but they stumble on the good results. If you are a power user and there are a ton of people who are, one can always put a plus before words to say, "This is the exact word I meant to search for." One can also put it in double quotes, even for a single word. There are so much ways to say Google this is the exact word I meant to search for. Google tries to be smart. If someone types something, which seems to be misspelled, actually it's not, then Google figures out that over time. Google always try to come up with something, which is pretty reasonable and works for vast number of users. Google tries to find out a way to enhance for the next generation of algorithms or in the next time that we push out new data for the Spell Correcting Code.
  9. Is it good to put a 'coming soon' page for new domains? Yes, it's a pretty smart thing to put a "coming soon" on a page for new domains. It's good thing for the visitors, because they just don't end up on a "black hole page" atleast. If you have some content which is ought to come out, then there is no wrong from having a "coming soon" page. Then when one gets more content, they can put that content out there. So that, when the full site is ready, one can have the full site out there. So, there is no need to worry about, because it's not even a big deal, when it comes to ranking-wise. It's a good option for users and it can be a good thing for search engines as well.
  10. Why Google search does not treat the @ sign differently given the rise of Twitter? For example @google and google give me the same results. Actually, this is a considerable choice as Google did not want an index email addresses, at least. One does not want somebody scraping Google to find a whole lot of email addresses. So it's really a thoughtful option not to index the @ sign. May be its over time starting to treat that differently, but for now, that has not been a well known thing or a request that Google had heard enough, which they would probably put resources into it at present.
  11. What is the power of keyword domains? And what kind of domain one can go for? If one is registering a new domain name, they wish to compete in particular niche within SEO. So one can opt for two different strategies. One can opt for brandable names such as Twitter, Tumblr, etc. People will remember these kind of names without having keywords in the domain name. Otherwise one can opt for the keywords in the domain name. For an instance, or People have acceptable reasons to disagree to have keyword in the domain- laden domain or a domain which is not essential to have the keywords in it, but looks little brandable. One can also be successful without having keywords in the domain. For example: Zynga, which does not have anything about socialising or gaming in the domain name. Twitter, Facebook, Google, Yahoo - these names are brandable, which one can remember instantly, tend not to be those keyword-laden domains. If one wish to have keywords in the domain, they might have one benefit. That is, if you refer to the name of the business, you might link to it and then you might link to it with the same words that are in the keyword. Both options have possible good results, so one has to choose based on the goals and things one is interested in. It is better to opt for brandable choice because, for an instance, if one have 15 sites relating Android and if you go for laden domains, they all have the word 'Android', it will seem weird and little hard to remember. So, brandable name will be easy to remember, which helps in coming back to the site. For example: Reddit has nothing about the news, still it has interesting social news. If one wish to have a big success, choosing a little more brandable name will be the first positive move. Still, if you are in confusion, just take a look at the rankings and the weights that Google gives to keyword domains. Google gets complaints about giving little too much weight for keywords in domains. So, Google is going to adjust mix a little bit and turning down within the algorithm. So it would not necessarily help you to have a domain with a lot of keywords in it.
  12. Google has said that frequently updated pages get boosted in rankings (QDF), which favours blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is 'freshness'? Actually, one has to understand the fact that if you are updating the page or blog often, this does not mean your page or blog should be ranked higher. So, you should not have the interpretation of freshness. Let's have the little flashback of what Andrei Broder said about the types of searches that people do. It could be navigational or informational or transactional. For an instance, navigational might be about HP or IBM, looking for home page. Informational might be about looking for how to do something like setting the default printer in Firefox. Transactional might be about shopping, looking for the products they wish to buy. But it's a very broad hierarchy. If you dig down a bit, you might be able to see that people seek for something fresh. For example, if someone searches for just happened occasion, that would be QDF. This sort of event deserve freshness. Every query does not need freshness, just as if navigational or evergreen. People search for long form content and do more research. Then freshness factor will not be so much important. Google has over 200 signals which they use. One should not fall on the trap that they must definitely have fresh content. Therefore, they are going to alter some words on pages and byline date so that it seems fresh. It doesn't lead to higher rankings. If you are not in an area about news or sort of topic which needs fresh content, then you need not to worry about it. There is content, which evergreen, that lasts and stands the test of time. It is better to work on such articles rather than jumping on the lastest story. It is better not to worry about freshness. If you are writing about hot breaking gadget news, it is better to stay fresh and ensure content is relevant. You need not to re-write the pages or changing words on the page, just to seem fresh.
  13. If someone buys a text link from my website, I add the nofollow tag so it has become a paid link. Should one do the same for banner images too? Generally, speaking about banner ads, most of those are sold through d exchanges or several advertising networks, which will do block out bots. They do this because they do not want bots crawling their banner ads and messing with their impressions or clicks counts etc. If you are using any standard advertising banner ad package, most probably, redirects will go through things that are blocked by robots.txt or which are not really crawlable search engines. One need not be worried about it. If you sell a link directly and the only difference is one is an image versus one is a text link. If one paid for it specifically, then I would put a nofollow on the link. Even if it's an image link. Mostly, Google handles the typical banner ad and such stuffs well. So they do not float page rank and things are handled accordingly. In this case too, one need not be worried about it.
  14. Search for a physical product ranks Amazon number one, in spite of not offering the best user experience. What they have done to prevent large corporations from dominating search engine results? Generally, one has to accept the fact that Amazon has relatively good user experience. Though, it is not necessary to accept that Amazon always ranks number one for every physical product. For an instance, when one search for a book, Amazon is up there. But if there is an official homepage for a book, it ranks well and maybe number one as well. But an acceptable fact is, not every book has homepage. It still wonders me. Every author will have their own web page, but they will not have a dedicated page for that particular book. It's just a lack of savoriness. When I searched for Mrs. Byrne's Dictionary of Unsual, Obscure and Preposterous Words, there was no content about it on the web except on Amazon or Goodreads or Google eBooks. The best answer is to ensure that there is an actual page for the product. Generally, Google tries to find out what are the official homepages. If it be for governments or universities or states or whatever. And Google tries to ensure that they return those when possible. Google minds about it when users do a search and they complain to them. If users complain about not finding the actual homepage for the product, then Google takes this into account. Generally, Google looks at the number of links, content of the page and if one specific webpage can get a lot of links, because visitors think it's a great site, then it relatively ranks well.
  15. How can you quote correctly from different sources without getting penalized for duplicated content? Is it possible to quote and refer to the source? Let's take two instances. First one is that you are a normal blogger, and you want to quote an excerpt from some author you like or from some other blog, which has a good insight. It is recommended to put that in a block quote, and add a link to the original source, so that you need not to worry about it. Google has a way to find this kind of thing without making it as a issue. But you are about to quote an entire article from other website or many articles from other websites and you do not even make an attempt to add something on your own, then it will have impact on the reputation of how Google view your site. If you are a normal blogger, all you are doing is adding a quote from one site and you even add some value. You are not like including a quote with no other ranking or attribution or insight or research or whatever. If you are about to write a blog post, you have a paragraph and you add a link to the original source and you also include something about agreeing or disagreeing with that particular paragraph. Then it's not a big deal. Techdirt is a website which will include a little quote, but it will give its own perspective. So we can consider it as unique. These things are legal and Google is so fine with it.
  16. Is Google removing the page rank feature to avoid Link Trade that is very popular in the industry now? Google always recompute it using lot of machines. They could take page ranks in any given time and export it as a snapshot and they will show them in the Google toolbar. In order to help people from not worrying about their page's page rank, Google will export the new page ranks to the Google toolbar, once in three or four months. They are scaled between say, zero or empty up to ten, so if you have a lot of page rank. Google pays more attention to ensure that the page rank which they compute internally is accurate to the best assessment. They tend not to worry about the export to the Google toolbar. It's like cron or an automated job that occurs every few months. Users do not pay much attention to it. If a very high page rank domain suddenly drops down to a very low page rank Or if something seems weird about the data, then that will trigger some checks, so that people can do little more investigation. Mostly, Google worry about their own internal versions of page rank. And they does not pay much attention to the stuff that does the export. So this is why because it takes time to update page rank. Generally, it is recommended to think about links, content of the site, goodness for the users, return on investment, conversion rate and speed, instead of worrying about page rank.
  17. If a website has a 'Read More' dropdown window with the simplistic design elements. The box includes maximized content, keyword anchor text linking deeper into the site and a lot more. Will a site be penalized for this? Is there any alternatives? One must be aware of some issues regarding this. If the dropdown is one pixel long and one pixel deep and the thing which will be shown when you click on it is like eight pages filled with keyword stuffed anchor text, etc, it is definitely going to look worse. If you fit with the normal idiom and you have a navigation menu, if you click, it will show a paragraph or two, a link or two, that's the thing the different websites do. Google may not classify it as a hidden text, when you use a common framework to do the dropdown. It will be a good thing if one does not put like eight pages stuffs of content, which people will not make an attempt to read it. Googlebot sees the same content as the people wish to see. So no one want to visit a page which have a whole bunch of text hidden behind a dropdown. One must not worry about the most normal sort of mouse-activated dropdowns. There will be no problem at all, when you remember to have common idioms for the dropdowns with reasonable length.
  18. If someone manage three websites which sell same products across three domains, but with a distinct selling approach, price structure, target audience, etc. Does Google take this as spammy or black hat? It is not so bad because the domains are distinguished by layout, selling approach and structure. The most notable statement is that they have only three domains. If you have 300 domains or 3,000 domains, you can get to a large number of domains which could be crowding up the search results. It creates a worst user experience. As you say, you sell same products across three domains. If you were selling like men's clothing on one, and women's clothing on second and kids clothing on third. It is not bad to have different domains for every product. It makes sense when you have small number of domains for very normally separable reasons. But it seems strange to sell the same products on each separate domains. If they appear to be similar, it will look strange for the visitors. Especially when you are about to start more than three domains. If you have one domain, you have got the time to build a reputation for that domain. If you have 50 or 100 domains, you will hesitate to put as much as interest in each individual domain. May be, they will have interest in the beginning, but later they will have the temptation to auto generate content. Or they just try to combine a bunch of feeds. If you visit one domain versus another domain, it seems incredibly cookie cutter comparing the two domains. The users will hate it and start to complain. So one should keep these things in mind, if you are about to go from one domain to multiple domains.
  19. Does Google take action on those websites, which gives back keyword stuff every phone number in the world on its pages, when someone typed a phone number? Actually, it's an 'yes'. Google, usually, gets lot of complaints regarding this. If one has a page, which has only phone numbers on it, there is no value added to it. One will be annoyed when they get several number of pages of those cookie-cutter sites, when they type in a phone number. Google hear complaints from both inside and outside the Google. This happens because Google treats it as keyword stuffing, where one repeats the very similar words right after each other. It is exactly like throwing a dictionary up on the web, where the dictionary is nothing but numbers. And the users really feel irritated. So Google take action against it by considering that web spam.
  20. Should we have more or less content on a homepage? Certainly, difference in opinion happens depending on the situation. It is not recommended to have a homepage which has 20 megabytes, as it will take long time to load. The users who have a dial-up or a modem or slow connection, they will start to hesitate you. Well, if one has more content on a home page, there is more text for Googlebot to find. So, instead of pictures, it is recommended to have pictures and captions together, a little bit of textual details can really go a long way. So move in a particular direction, towards a little more content when possible.
  21. On what basis, Google change the title, it shows in the search depending on the query? Usually, in case of choosing or deciding which title to show in the search result, Google searches for the concise description of the page, which must be related to the query. It is based on some aspects as follows: * Google tries to find something which is relatively short. * Google needs to have a better description of the page and also for the website that the page is on. * Google should realize it is related to the query in some way. So if the existing HTML title matches these aspects, then most often the default will be to use your title. So, it would exactly describe the page and the site. It would be related to the query. It would be relatively short. Now, if the existing title does not fit these aspects, then a user who types in something, and does not see anything relevant to the query and does not have any idea about the page, is less likely to select it. In these occasions, Google might dig deeper a bit and use content of the page, look at the links that point to the page and incorporate texts from those links, use the help of the Open Directory Project to find out the good title. But one has to remember that Google searches for the best title to help a user assess what they are looking for. If one want to monitor the title being shown, one cannot completely take a power on it, but they can try to expect what a user going to type. Just ensure that the title includes something about the query or the page, type of the site and also some context from the page, so that the user may know what they are going to see when they click it.
  22. Google changed the search engine market in the 90's by evaluating a website's backlinks instead of the content. Will backlinks lose their importance? Actually, backlinks still have several years left in them. Inevitably, Google tries to find out how an expert user would say, this particular page has satisfied their needs. Sometimes, backlinks matter for that. It plays a vital role in determining the reputation of the website. Mostly, visitors see the quality of the content of the particular page they are visiting. So, over time, backlinks will become little less important. If Google can tell who wrote this particular article, say for example Danny Sullivan wrote this article or Vanessa Fox wrote this article, which helps in understanding, it is an expert thing. Google is getting better day by day in understanding actual language, even though we don't know the actual writer. Google is investing in finding out how to do more like Star Trek computer, so conversational search, in which one can talk to the machine and it can understand. To understand what someone is saying, like how is the performance of Apple iPhone 6s and in how many colours it has been launched, it can able to know what it is referring to. He is referring to Apple iPhone 6s. In order to do this well, they must understand the natural language well. As far as Google gets better in understanding who wrote something and what the real meaning of the content is, as over time, importance of links will become less. But, at present, Google will continue to use links to assess the basic reputation of page and of sites.