On what basis, Google change the title, it shows in the search depending on the query? Usually, in case of choosing or deciding which title to show in the search result, Google searches for the concise description of the page, which must be related to the query. It is based on some aspects as...

Google changed the search engine market in the 90's by evaluating a website's backlinks instead of the content. Will backlinks lose their importance?  Actually, backlinks still have several years left in them. Inevitably, Google tries to find out how an expert user would say, this particular...